Blog and press

Research, opinion, and press from Genuine Technologies on AI strategy, marketing, and getting more out of the software you already own. Updated regularly; every article cites its sources.

John Henry swings a sledgehammer into a mountainside while a line of steam drills works the rock beside him
Latest · October 5, 2026

The Ending I Forgot for John Henry & an Example of a Jevons Paradox

John Henry proved a person could beat the machine, and it cost him everything. The railroads that followed show a Jevons paradox at work, and why cheaper AI means more work worth doing.

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Sticks and stones fly at a small business storefront while clear messaging shines from the door
September 1, 2026 · Brand and messaging · 8 min read

Sticks and Stones Won’t Hurt Your Business, But Words Can

Tough markets bruise good businesses. Vague messaging makes them invisible. How AI lets a small business sharpen its specificity, why words are infrastructure, and what microbrands change.

An AI conductor orchestrating CRM, accounting, and email marketing screens for a business team
July 21, 2026 · AI strategy · 6 min read

Orchestration as a Service (OaaS): The Next Era of SaaS Won’t Be About Software at All

The next era of SaaS is about making everything work together. What an orchestration layer is, why most businesses underuse the software they already pay for, and the difference between generic AI and genuine AI.

Business people talking at a conference beside a stop sign on a race track and a glowing path labeled infinite game
June 8, 2026 · AI strategy · 6 min read

AI Is Not a Race. It’s an Infinite Game.

Finite players treat AI as a box to check. Infinite players keep adapting. Why the anxiety you feel about AI is roughly equal to the opportunity you could unlock by changing how you play.

IT Matters: a professional looks over a city skyline with cloud, security, and network icons
May 6, 2026 · AI consulting · 4 min read

AI Developers and IT: Debugging the Future Together

IT already understands the systems, data, and risks inside a business. AI consultants help IT find where the data says automation will matter most. Together they turn scattered AI experiments into a measurable advantage.

An orange faucet dripping a single drop next to the words Data Leak
April 3, 2026 · AI research · 4 min read

What Was Learned from Anthropic’s Data Leak

When a $380 billion AI company accidentally revealed how its system works, two small system prompt instructions stood out. Here is how to apply them to make your own AI tools more honest and reliable.

Comic panel of a human and a robot working at desks in a boxing ring while a manager demands more
February 25, 2026 · Automation · 6 min read

Humans vs AI (Both Lose)

It is not humans versus AI. The winner is humans plus AI plus workflows. Four high impact places to automate first, and the internal AI contest that surfaces your best opportunities fast.

Press and LinkedIn

Every article is also published on LinkedIn by Dan Pace and Genuine Technologies. Follow there for discussion, or subscribe to the Getting Started Podcast on YouTube.

The Ending I Forgot for John Henry & an Example of a Jevons ParadoxLinkedIn Pulse · October 5, 2026
Sticks and Stones Won’t Hurt Your Business, But Words CanLinkedIn Pulse · September 1, 2026
Orchestration as a Service (OaaS): The Next Era of SaaS Won’t Be About Software at AllLinkedIn Pulse · July 21, 2026
AI Is Not a Race. It’s an Infinite Game.LinkedIn Pulse · June 8, 2026
AI Developers and IT: Debugging the Future TogetherLinkedIn Pulse · May 6, 2026
What Was Learned from Anthropic’s Data LeakLinkedIn Pulse · April 3, 2026
Humans vs AI (Both Lose)LinkedIn Pulse · February 25, 2026

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